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To be among the leading Hygiene and Personal Care players by 2025 while providing innovative products and solutions for women, children, and the elderly.


To be a game-changer brand by providing superior quality and affordable products and solutions. Our aim is to turn around the health and well-being of our consumers by driving good sanitation practices across the world.


Amar Tulsiyan

Founder & CEO

A social entrepreneur by profession, Amar comes with a wealth of experience in textile, mouth fresheners, real estate, hospitality, and oral hygiene industries. Amar has been passionate about improving menstrual hygiene conditions for girls and women in India and is focussed on making a marked change with Niine.

Gaurav Bathwal

Co- Founder

Gaurav is a serial entrepreneur and is currently associated with 7 companies. His expertise and business ventures spread across construction, real estate, textile, and apparel manufacturing. With extensive focus on research and product development, Gaurav's aim is to offer best in class, customized hygiene and personal care solutions for the Indian consumers.

Sharat Khemka

Co- Founder

Sharat comes with a profound experience of managing 15 different organizations across the field of construction, infrastructure, and real estate.

Tara Singh Chahar

National Sales Head

Tara comes with 12 years of experience in the Consumer Products with in-depth expertise in sales and marketing functions, supported by analytics, he drives a robust sales team.

Vijay Sharma

Head of Operations

Vijay brings with him extensive experience in Quality Assurance & Audit and Plant Operations. He supports the manufacturing and supply chain operations.

Our People

We at Niine, offer all our employees a platform to grow and nurture in order to maximize their true potential.
We are proud to be supported by a strong team of mission-driven, experienced professionals who come from varied backgrounds and
experiences such as P&G, J&J, Nestle, GSK, PepsiCo, Coca-Cola, and Emami to name a few.


Niine Private Limited has set up the manufacturing unit with latest machinery, supported by state of the art technology in Gorakhpur, Eastern Uttar Pradesh. We strongly believe in manufacturing the best quality products and hence make no compromise in our R&D investments. To match the global standards, Niine Sanitary Napkins were designed after conducting an in depth research for more than 2 years. The product was developed by experts from the United States possessing extensive experience in feminine hygiene.


Niine aims to become a one-stop solution for all consumer needs. To beat long-standing challenges faced by customers and to build on emerging market opportunities, we have adopted technology advancements to enhance consumer experience:

Niine Sanitary Napkins has become the first sanitary napkin brand to launch a period tracking app, which has been developed in consultation with medical professionals. In a country where 71% of women have no knowledge of menstruation before their first period, the multilingual app (available in 9 different languages) aims to break the stigma around menstruation discussion and make women more aware about their bodies’ functions and natural menstrual cycle.

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