pads to the underprivileged, directly and via our partner NGOs.
Educate girls, women, boys, and men of good menstrual hygiene practices. With the help of social caregivers and self-help groups, the movement will reach out to 48% of rural women and girls, and educate them on the significance of menstruation how to treat period using the right means and methods.
Enrol citizens and existing menstrual hygiene product users in a supportive, taboo free environment to create an open forum for discussion. Invite all mothers, fathers, health officials, villagers, community leaders, local self-help groups and teachers to start talking about periods and period safety.
Enhance the sanitation sector of India by providing the best quality menstrual hygiene products at appropriate prices. Harnessing the power of digital technology and social media, the movement will empower women, adolescent, and young girls in rural and semi-urban areas to discover and use quality sanitation solutions for healthier and safer womanhood.